Power of Story-Typing

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That’s a wrap! Fuse16 is officially over after a jam packed week of design thinking, everyone has started to head back to where ever they traveled from around the world. In my opinion this year was the best one yet with prototypes and pitches that were clear, creatively, implementable, and meeting the user needs with flying colors!

What I think really made this year so great was the intentional focus on story-typing: prototyping the story. Story telling is at the heart of design thinking because it’s how we share empathy to a wide number of people! A good pitch needs to tell the audience about your user and why their needs are important enough to design for while also telling the story of your idea and showing why it’s a great solution to help your user. Everything is a story!

This year we made it really clear that the story is the most important part of your idea by giving teams ample specific time to craft and perfect the story component of their idea. This made for final pitches that blew us all away, especially the users! When a user asks if they can share their email with you to literally implement your idea as soon as possible, you know you’ve had a successful pitch– a successful story.

A good story can change the world, so it’s worth spending a lot of time crafting the best story you can. This final day of fuse16 proved that story-typing makes for some kick butt final pitches even for a group of mainly first time DTers! And I know that after fuse16, everyone will have some great stories to bring back home and truly change the world by transforming education for a better tomorrow.

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