The Value of Design Briefs

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This year has marked yet another new chapter for the Innovation Diploma (ID), and as we have moved into our third year of the programs existence, we have started to work on projects that we call Design Briefs. In short a Design Brief is a project where someone in the community seeks out a team of ID members to help them with a problem they are facing in their work; either for money, resource, or time reasons the organization can not devote to working on the project and thus outsources the project to an ID consultant team.

After last year’s success with Design Briefs, this year all of our 2nd and 3rd year student cohort members have gotten the opportunity to work on a Design Brief and we have been deep in the process for the past 2 months or so.

This is my first time working on a Design Brief and I have had the pleasure to work with a team of 3 other ID members as we work with the City of Sandy Springs to decrease traffic by 10 percent. Working with an external client has been a big change for me because the last two years I’ve found myself working on projects that were primarily driven by student observations in our school community. While it’s been awesome to be in an environment where I’ve been supported to tackle problems that I helped identify, I’ve really enjoyed the experience of getting to work with a client this year.

My team has already had 2 client meeting check ins signifying that we are officially halfway to our big deadline date where we will be meeting with a council of members from the City of Sandy Springs. This being said, I felt like it was a good time for me to reflect on a few of the benefits I’ve identified since working on a Design Brief:

  • Time Management: We get to co-create deadlines, but have to be firm on meeting those deadlines because we can’t just email our clients the day before a meeting saying that we haven’t met our deliverables and need to push back a deadline. I’ve had to further develop my time management skills in order to create and meet deadlines for this project which has proven to be helpful in all aspects of my life.
  • Craftsmanship: When working with an actual organization there is a higher standard of work that we have to meet. Most organizations haven’t used students as a consultants before, therefore, we have to prove that we are worthy of being worked with. We want to present work to our clients that is at least as good as the work they would be getting from adult consultants. I’m happy to say that so far, our clients have consistently been beyond impressed with our work!
  • Confidence: It’s one thing for my parents or teachers to say that I did a good job on a piece of work that I presented, but they practically have to say that every now and then because they have a personal connection to me. But when a client from outside of the school says that my work was inspiring, that makes me feel more confident in my capabilities and makes me strive to constantly strive to take on bigger challenges.
  • Spreadsheets and Google Maps: I’ve learned a lot of very specific skills that I didn’t expect to learn while working on this project. I have been learning how to use Google Spreadsheets and Google Maps to help create visual representations of data we have. I’ve ended up creating a dozen of maps, graphs, and tables and have learned a lot about how to use these tools.
  • Communication: As project manager I have been the point of contact for all of our external experts ranging from our clients to parents in the community. This has required me to practice my communication skills in the form of email, twitter, and blogging amongst others. I’ve noticed especially with emailing that I’ve been able to draft emails that require less editing each time over the past few months which has been very tangible evidence of my growth.

I’ve grown a number of skills through this project work, but I think what I find to be most impactful about my Design Brief work is that I actually want to work on this project. Everyday I go into ID feeling excited and motivated to work because I know the work we are doing is actually going to make a difference in the lives of hopefully hundreds of people. That’s a huge deal, and more than I can say about most of my core classes. This Design Brief is meaningful work, and, therefore, I feel even more driven to do everything in my power to be successful in producing high quality work. I can’t wait for the day when it becomes the new normal for everyone to be doing this kind of “real world work” as their “school work.”

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